Case studies

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LA REDOUTE INTERNATIONAL handles the distribution of RedCats group’s brands into several European countries among which Belgium, Spain, United Kingdom, Italy, Portugal, Switzerland and Russia.

 

Client testimonial: Nadège LALLEMENT (Webpublishing Manager for Europe)

 

90 commercial animations per season / twice per year

 

  • ADAPT-IT module launch in 2010
  • In-house design by our graphic studio
  • In-house HTML integration
  • In-house or outsourced translations
  • Unautomatised translations adaptations externalised

 

–> 100% of intern coordination

 

200 Newsletters per season / twice per year

 

  • ADAPT-IT launch in 2011
  • Intern realisation for design (graphic studio)
  • Intern HTML integration (1 web developper)
  • Intern or extern translations
  • In-house adaptations of translations
  • Complete autonomy of subsidiaries in sending newsletters

 

–> Management of country specificities

 

11000 web product sheets per season / 2 times per year

 

  • TRANSLATE-IT launch in 2012
  • About 11000 web product sheets per season
  • About 40 product sheets/day
  • Development of a Mediabank flow/ Redoute Web publication tool
  • In-house or outsourced translations

 

–> Automatized translations of text segments

 

Observed organizational impacts

 

1/ Flexibility and reactivity

  • Increased flexibility in internal ressource-management
  • Increased business responsiveness: reinforcing operations, web updates
  • Easier monitoring process on the subsidiaries and seat sides
  • More time for handling core-business related projects

2/ Web product sheets translations

11000 web product sheets/season/country = 730 hours/translations

  • Automatic translations memorized and ready for re-use
  • More fluid business processes

Challenge : managing to put more product online, faster, at the right time and place

Aim : reduce the Time to Market by 50%

Beauté Prestige International IT

 

BPI (Shiseido Group) develops and distribute the Issey Miyake, Jean Paul Gauthier, Narciso Rodriguez, Elie Saab and Azzedine Alaïa fragrances.

 

Client testimonial: Carine BORNARD (International Visual Manager)

 

Main caracteristics of the BPI’s collaborative marketing platform « Im@ges »

 

  • Marketing channels covered: Press, POS supports and TV
  • Markets: 87 countries (280 users) & Travel Retail
  • A mediabank of around 1.500 active multi-formats visuals (fixed picture and video)
  • More than 15.000 doors (POS) in database : placements & formats
  • A Media Base of 900 magazines daily updating

 

Objectives of our ‘Im@ges’ platform:

 

  • Give a direct access to the updated marketing materials updated to all of our agents and subsidiaries
  • Improve order flows with our suppliers to reduce the time to market and costs
  • Give a better visibility to the head office on local actions

 

–> Improve local marketing mangement

 

We use the dynamic graphic chart since 2007 to:

 

  • Ensure allignement in the use of the brand’s graphic chart
  • Reduce production time
  • Automatise common local market requests to free time for value-added operations for our brands

 

Benefits for BPI organization

 

  • Successful centralization of the entire creative formats
  • Dynamic graphic charts : 80% more responsiveness on local market demands
  • Cost production reduce about around 40% on the start up
  • Visibility for the head office on local actions
    • Number of POS
    • Financial amounts used by countries

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