Case studies


LA REDOUTE INTERNATIONAL handles the distribution of RedCats group’s brands into several European countries among which Belgium, Spain, United Kingdom, Italy, Portugal, Switzerland and Russia.


Client testimonial: Nadège LALLEMENT (Webpublishing Manager for Europe)


90 commercial animations per season / twice per year


  • ADAPT-IT module launch in 2010
  • In-house design by our graphic studio
  • In-house HTML integration
  • In-house or outsourced translations
  • Unautomatised translations adaptations externalised


–> 100% of intern coordination


200 Newsletters per season / twice per year


  • ADAPT-IT launch in 2011
  • Intern realisation for design (graphic studio)
  • Intern HTML integration (1 web developper)
  • Intern or extern translations
  • In-house adaptations of translations
  • Complete autonomy of subsidiaries in sending newsletters


–> Management of country specificities


11000 web product sheets per season / 2 times per year


  • TRANSLATE-IT launch in 2012
  • About 11000 web product sheets per season
  • About 40 product sheets/day
  • Development of a Mediabank flow/ Redoute Web publication tool
  • In-house or outsourced translations


–> Automatized translations of text segments


Observed organizational impacts


1/ Flexibility and reactivity

  • Increased flexibility in internal ressource-management
  • Increased business responsiveness: reinforcing operations, web updates
  • Easier monitoring process on the subsidiaries and seat sides
  • More time for handling core-business related projects

2/ Web product sheets translations

11000 web product sheets/season/country = 730 hours/translations

  • Automatic translations memorized and ready for re-use
  • More fluid business processes

Challenge : managing to put more product online, faster, at the right time and place

Aim : reduce the Time to Market by 50%

Beauté Prestige International IT


BPI (Shiseido Group) develops and distribute the Issey Miyake, Jean Paul Gauthier, Narciso Rodriguez, Elie Saab and Azzedine Alaïa fragrances.


Client testimonial: Carine BORNARD (International Visual Manager)


Main caracteristics of the BPI’s collaborative marketing platform « Im@ges »


  • Marketing channels covered: Press, POS supports and TV
  • Markets: 87 countries (280 users) & Travel Retail
  • A mediabank of around 1.500 active multi-formats visuals (fixed picture and video)
  • More than 15.000 doors (POS) in database : placements & formats
  • A Media Base of 900 magazines daily updating


Objectives of our ‘Im@ges’ platform:


  • Give a direct access to the updated marketing materials updated to all of our agents and subsidiaries
  • Improve order flows with our suppliers to reduce the time to market and costs
  • Give a better visibility to the head office on local actions


–> Improve local marketing mangement


We use the dynamic graphic chart since 2007 to:


  • Ensure allignement in the use of the brand’s graphic chart
  • Reduce production time
  • Automatise common local market requests to free time for value-added operations for our brands


Benefits for BPI organization


  • Successful centralization of the entire creative formats
  • Dynamic graphic charts : 80% more responsiveness on local market demands
  • Cost production reduce about around 40% on the start up
  • Visibility for the head office on local actions
    • Number of POS
    • Financial amounts used by countries