BEAUTE PRESTIGE INTERNATIONAL

Beauté Prestige International IT

 

BPI (Shiseido Group) develops and distribute the Issey Miyake, Jean Paul Gauthier, Narciso Rodriguez, Elie Saab and Azzedine Alaïa fragrances.

 

Client testimonial: Carine BORNARD (International Visual Manager)

 

Main caracteristics of the BPI’s collaborative marketing platform « Im@ges »

 

  • Marketing channels covered: Press, POS supports and TV
  • Markets: 87 countries (280 users) & Travel Retail
  • A mediabank of around 1.500 active multi-formats visuals (fixed picture and video)
  • More than 15.000 doors (POS) in database : placements & formats
  • A Media Base of 900 magazines daily updating

 

Objectives of our ‘Im@ges’ platform:

 

  • Give a direct access to the updated marketing materials updated to all of our agents and subsidiaries
  • Improve order flows with our suppliers to reduce the time to market and costs
  • Give a better visibility to the head office on local actions

 

–> Improve local marketing mangement

 

We use the dynamic graphic chart since 2007 to:

 

  • Ensure allignement in the use of the brand’s graphic chart
  • Reduce production time
  • Automatise common local market requests to free time for value-added operations for our brands

 

Benefits for BPI organization

 

  • Successful centralization of the entire creative formats
  • Dynamic graphic charts : 80% more responsiveness on local market demands
  • Cost production reduce about around 40% on the start up
  • Visibility for the head office on local actions
    • Number of POS
    • Financial amounts used by countries

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