The Company

Translation and graphical adaptation of your marketing materials

Networth enables international brands and distribution networks to manage efficiently local coordination of their marketing strategy related to graphical adaptations and translation of all their marketing materials in any country and language and empowers them to be completely independent from their remote service providers.

Main benefits : 

  • To share various formats of marketing assets (print, web, video, audio, etc.) through a common media bank accessible from the web 24/24  a day.
  • To accelerate Time to Market by tracking through dashboards.
  • To maintain the quality of the brand and guarantee compliance to graphic guidelines.
  • To optimize communication between headquarters, local markets, remote service providers, distribution network and Points of Sales.
  • Drastic cost reduction for international campaigns deployment.

Networth = collaborative marketing solution set

  • International coverage: 35 languages / 120 countries
  • Open architecture, robust and scaleable Architecture ouverte, robuste et évolutive
  • Innovative technology for dynamic workflow management
  • Business oriented

schema_platform

Customers References :

Cosmetics & Luxury sectors

  • Beauté Prestige International
  • Groupe Coty
  • L’Oréal Professional
  • Lolita Lempicka
  • Piaget
  • Yves Saint Laurent Beauté

Industry & Services sectors

  • Danone
  • Elle & Vire
  • Essilor
  • La Redoute
  • Lexmark
  • Ibis
  • Renault
  • Veolia Environnement

NETWORTH team brings together a combination of complementary expertise:

  • operational marketing,
  • pre-press expertise,
  • multimedia expertise,
  • IT development.

Consulting and Customization

  • The Project Manager is in charge of all the tasks required for cutomizing the application and ensuring the appropriation by the user. Usually this is performed by a senior consultant who will analyze the current processes in your organisation and translates it into a set of functions performed on the platform.
  • The Technical Architect is responsible for the right technical architecture of the solution. He works closely with the Project manager in order to implement the best customized solution.

Software Development

Networth has a strong team of R & D developers who  ensures the platform to be maintained in cutting-edge technology and consistent enhancements in order to adapt to enterprises changing challenges.

  • The Development team is in charge of all customization works, adaptation and testing of the solution . He reports to the Technical Architect  and is part of all the phases for compiling detailed specifications.

Our originality lies in our international and bilingual (French, English speaking) Professional Services team which supports our clients’ operational teams on a daily basis in the operation of their collaborative platforms.

Networth’s team acts within an organisation that is resolutely geared towards the client, favouring communication and flexibility.

Since the platform’s efficiency would increase if it is maintained regularly, Networth has a department of Professional services in order to customize the platform according to your organization’s needs. The platform can be either hosted in your organization or in our servers and we have training sessions in order to transfer skills to your organization for better use of the platform.
Networth ‘s Professional services team is a multi disciplinary team who can be your constant support  throughout the project.

 Training and  coaching
As a result of many years of expertise in the field of marketing and communication Networth has defined a proven methodology for change management projects within an organization.

Once the customized application is ready for kick off, an initial training can be provided either on-site or on-line based on an user’s guide.
Later on, some more in-depth training modules are available as needed, especially if the client would like to administer himself the application.
Our consulting services team is at the client’s disposal for any further help.

Customer support and world-wide coordination
Usually the marketing team at headquarters has limited resources to provide customer support for different local subsidiaries and even when he does, he most of the times cannot satisfy requests at peak times. In those instances, the Professional Services team has a special department “Customer support” where agents are bilingual and can help the customers on a one-time basis or permanently.
Networth’s “Customer Support” team will bring to you expertise from international individuals who have extensive experience of thecollaborativeplatform across countries.
A phone Hot Line(eventually associated with a web conference) can be set up in order to address questions arising either from the headquarters or local offices on how to use the platform.
This hot line is bilingual (English / French) and is accessible daily from 9:30 AM – 12:30 PM and 2:00 – 6:00 PM GMT +1, with the possibility to extent these hours

Indexation and webmastering
Our Professional Services team can help you in these lengthy processes of indexation of your media bank, put them on line, administer your platforms (users, workflows) , adapt your visuals to different resolution levels, control the quality of your digital assets.

Hosting and  maintenance
A platform which can manage all the marketing campaign materials need to have a lot of storage memory in order to host all the marketing visuals in a variety of formats. There is a need of hundreds of gigabytes of data that are manipulated daily.
In order to leverage your intranet and your internal network resources, Networth can be used in a SaaS model. By doing so, you don’t have the hassle of managing your own infrastructure and can benefit from a 24h technical assistance, all year around in a proven secure and reliable environment.

  • Set-up costs: from 15 K Euro

Depending on the organisation concerned, analysis and configuration of the workflow, user profiles, marketing content = preparation of the collaborative environment.

  • Subscription: from 500 € per month

Rent for using the platform comprising the operating licence, hosting, maintenance and technical support costs.

  • Variable costs: cost of services used

Configuration costs + operating expenses < Current costs, from the first year of full use.

Allies who are vital to the success of our solutions.

We selected them for the quality and reliability of their solutions, the strength of their references, their synergy with our integrated offer, and the quality of their teams. Our partners share our values and our vision, actively contributing to the development of complete solutions that we can make available to you.
We are therefore proud to present, in alphabetical order below, our main partners.

 

Adobe

Adobe is the world leader in software solutions for creative staff and the publishing and marketing industries, with its Photoshop, InDesign and Illustrator applications. What’s more, Adobe enables businesses to communicate more effectively with its Acrobat software and its universal PDF file format which is extensively used and is now the archiving standard due to the PDF/A benchmark.

Adstream
Adstream is a company with 300 employees who are experts in digital technologies dedicated to the management and dissemination of multichannel advertising campaigns (TV, Web, Print and Mobile). More than 2000 clients per month use their services and solutions and over 2 million adverts per year pass through Adstream’s platforms. Adstream is present worldwide through 20 subsidiaries and is active in 92 countries on 5 continents.

Avista systems
Avista systems proposes asset management solutions (DAM and MAM), which are hinged around the celum range to enable professionals to organise and manage their digital files. Celum IMAGINE solutions are reputed throughout the world for their user-friendliness, efficiency and quality. Avista Systems combines their expertise in software development with their know-how in Web development.

Marketing adaptation, local adaptation, localization
For a successful deployment of marketing campaign, marketing teams very often needs to adapt / customize the corporate speech to local targeted population. In the case of an international deployment, such an adaptation requires to take into account cultural characteristics, regulation, competition and languages; all these actions define the process for localization.
(Source Networth)

Marketing assets, marketing materials, Marketing Asset Management (MAM), POS
Assets or marketing assets include all digital media of a brand:  pictures, logos, graphics and illustrations, animations, videos and music, and by extension any materials meant for sales and marketing purposes. (print and web) .
In real life,  these assets are collected and stored in digital format. There is usually an original (or master) which is high definition and is the benchmark of quality. The various formats serving diverse marketing channels (TV, print, POS, web, mobile, etc.) are the true marketing digital heritage, in full respect of the creative convergence imposed by the brand.
Marketing Asset Management (MAM) is based on a software suite dedicated to manage, control, monitor and distribute brand assets, marketing materials, sales tools and creative materials. POS (Publicity on point of sales) is one of the marketing asset.
(Source Networth)

Creative convergence, creative identity, graphic guidelines.
Those terms refer at different levels to efforts made by a brand to develop value and innovative communication tools in order to beat the competition.
The graphical identity provides instantaneous recognition to a brand, a project or a company. Such a graphical identity is also required in web sites.
Graphic guidelines or graphic standards is a work document which holds the basic rules and principles for using the library of visuals which build the graphic identity of a project, a brand or a company. The objective of such a document is to give graphic coherence to the different versions across the media formats.
(Source Networth)

Extended organization, ecosystem
For over two centuries, the role model of an organization is the one which integrates all the processes within the company (design, production, distribution, etc.) . For the past few years, there is a shift of the enterprise paradigm from a vertical model into externalized of functions which don’t belong to the core business of the company.
Extended enterprise can be defined as a set of enterprises working for the same customers under the leadership of one unique strategic head whose duty is to keep a coherent whole. Such an enterprise is called the “leader”.
(Source ceforalp.com)

The notion of business ecosystem is a concept born from a strategic analysis of enterprises. Getting his inspiration from the notion of ecological ecosystem defined by Tansley in 1935  as “ a system of interactions between population of different living species in the same site and also  between those populations and the  physical environment”, James Moore will work on such a concept in the middle of the ‘90s. Business ecosystem can therefore explain the multiple connexions/links  an enterprise can maintain between different partners, building a community of common strategic destiny.
(Source wikipedia)

Networth Platform, collaborative solution suite, collaborative platform
New services on internet can maximise creativity and efficiency for a group of people working on the same project even if they are not in the same time zone or geographical region.
A collaborative platform is a set of virtual tools made available through the web and are being used from different locations in order to achieve a project or complete a campaign.
When those tools are applied to operational marketing, these concepts have very down to earth applications especially when applied to a multi channel marketing strategy.
In a seamless way 24h a day and 7 days a week, such a powerful collaborative marketing software suite provides efficient and operational assistance in an international environment, in order to guarantee coherence and respect of the graphic guidelines in every single channel.
(Source Networth)

Media bank, crossmedia bank
Managing digital resources encompasses feeding, annotating, filing, storing and searching for the digital data such as fixed digital images (illustrations, photos, etc.) or animated images (video, animations, etc.), recordings (music, speeches, etc.) and other multimedia documents.
The media bank refers to the technical module which hosts the digital data and is accessible via a secured web interface.
(Source Networth)

Formatting, Technical standards (magazine, press)
For each paper advertisement for the press (magazine, newspaper), you need to create a new format adapted to the technical requirements of the magazine or the newspaper. These data are stored in technical files which are available to the agencies or their announcers.
Formatting describes the step for adpating the right format to the right material. This step is automated by Networth software.
(Source Networth)

Hosting, saving, maintenance
Hosting refers to a service for renting some space in a server to host a web site.
Such a service normally guarantees saving and archiving your data on a daily basis and regular maintainance in order to provide a non stop 24h service around the year.
Networth is a Software as a service (Saas) who proposes such a hosting facility in order to leverage company resources (technical and labor related) with guarantee for quality.
(Source Networth)

Processes, operational marketing processes, workflow
A process encompasses a set of activities organized along the time and reaches a defined and measurable goal.
Processes give a global business-oriented vision instead of a vertical vision which is more linked to a function. A global vision is the customer’s vision.

Workflow designates a flow of work / operations to implement in order to achieve a set of tasks or activities belonging to a same process. A workflow management tool can model and automate information streams of an enterprise. For example, a workflow tool can track a document by identifying the different project team players, the actions to be undertaken and the deadlines to respect.
(Source piloter.org)

ERP (Enterprise Resource Planning), SAP
Designates an application which integrates the main functional components of an enterprise : production, sales, marketing, logistics, Human Resources, accounting, controlling, payroll.
In such an unified platform, users from different departments of the organization can work in a same and unique environment and tap into the same single data base in order to avoid redundancy and can optimize processing time.
SAP, a german company, is the world leader for ERP.
(Source wikipedia)

Return on investment (ROI)
It is a measure of economic performance which can evaluate the efficiency of an investment or compare this investment with others.
The result can be a percentage:
ROI=(Gain generated by the investment-Investment cost)/(Investment cost)
(Source Networth)

Time to Market (TTM)
An anglo-saxon expression to designate the time needed to go from the design, development of a project or product until the market launch.
With a reduced life cycle for products nowadays, it is a strategic rzquirement for a brand or a company to come to market as fast as possible in order to improve his profit margin and beat the competition.
(Source e-marketing.fr)

Video streaming
Video streaming refers to thepossibility to view a portion of video directly from the web site without downloading the entire file to your local hard disk.
(Source wikipedia)