Translation and graphical adaptation of your marketing materials
Networth enables international brands and distribution networks to manage efficiently local coordination of their marketing strategy related to graphical adaptations and translation of all their marketing materials in any country and language and empowers them to be completely independent from their remote service providers.
Main benefits :
Networth = collaborative marketing solution set
Customers References :
Cosmetics & Luxury sectors
Industry & Services sectors
Consulting and Customization
Networth has a strong team of R & D developers who ensures the platform to be maintained in cutting-edge technology and consistent enhancements in order to adapt to enterprises changing challenges.
Our originality lies in our international and bilingual (French, English speaking) Professional Services team which supports our clients’ operational teams on a daily basis in the operation of their collaborative platforms.
Networth’s team acts within an organisation that is resolutely geared towards the client, favouring communication and flexibility.
Training and coaching
As a result of many years of expertise in the field of marketing and communication Networth has defined a proven methodology for change management projects within an organization.
Once the customized application is ready for kick off, an initial training can be provided either on-site or on-line based on an user’s guide.
Later on, some more in-depth training modules are available as needed, especially if the client would like to administer himself the application.
Our consulting services team is at the client’s disposal for any further help.
Customer support and world-wide coordination
Usually the marketing team at headquarters has limited resources to provide customer support for different local subsidiaries and even when he does, he most of the times cannot satisfy requests at peak times. In those instances, the Professional Services team has a special department “Customer support” where agents are bilingual and can help the customers on a one-time basis or permanently.
Networth’s “Customer Support” team will bring to you expertise from international individuals who have extensive experience of thecollaborativeplatform across countries.
A phone Hot Line(eventually associated with a web conference) can be set up in order to address questions arising either from the headquarters or local offices on how to use the platform.
This hot line is bilingual (English / French) and is accessible daily from 9:30 AM – 12:30 PM and 2:00 – 6:00 PM GMT +1, with the possibility to extent these hours
Indexation and webmastering
Our Professional Services team can help you in these lengthy processes of indexation of your media bank, put them on line, administer your platforms (users, workflows) , adapt your visuals to different resolution levels, control the quality of your digital assets.
Hosting and maintenance
A platform which can manage all the marketing campaign materials need to have a lot of storage memory in order to host all the marketing visuals in a variety of formats. There is a need of hundreds of gigabytes of data that are manipulated daily.
In order to leverage your intranet and your internal network resources, Networth can be used in a SaaS model. By doing so, you don’t have the hassle of managing your own infrastructure and can benefit from a 24h technical assistance, all year around in a proven secure and reliable environment.
Depending on the organisation concerned, analysis and configuration of the workflow, user profiles, marketing content = preparation of the collaborative environment.
Rent for using the platform comprising the operating licence, hosting, maintenance and technical support costs.
Configuration costs + operating expenses < Current costs, from the first year of full use.
We selected them for the quality and reliability of their solutions, the strength of their references, their synergy with our integrated offer, and the quality of their teams. Our partners share our values and our vision, actively contributing to the development of complete solutions that we can make available to you.
We are therefore proud to present, in alphabetical order below, our main partners.
Adobe is the world leader in software solutions for creative staff and the publishing and marketing industries, with its Photoshop, InDesign and Illustrator applications. What’s more, Adobe enables businesses to communicate more effectively with its Acrobat software and its universal PDF file format which is extensively used and is now the archiving standard due to the PDF/A benchmark.
Adstream is a company with 300 employees who are experts in digital technologies dedicated to the management and dissemination of multichannel advertising campaigns (TV, Web, Print and Mobile). More than 2000 clients per month use their services and solutions and over 2 million adverts per year pass through Adstream’s platforms. Adstream is present worldwide through 20 subsidiaries and is active in 92 countries on 5 continents.
Avista systems proposes asset management solutions (DAM and MAM), which are hinged around the celum range to enable professionals to organise and manage their digital files. Celum IMAGINE solutions are reputed throughout the world for their user-friendliness, efficiency and quality. Avista Systems combines their expertise in software development with their know-how in Web development.
Marketing adaptation, local adaptation, localization
For a successful deployment of marketing campaign, marketing teams very often needs to adapt / customize the corporate speech to local targeted population. In the case of an international deployment, such an adaptation requires to take into account cultural characteristics, regulation, competition and languages; all these actions define the process for localization.
Marketing assets, marketing materials, Marketing Asset Management (MAM), POS
Assets or marketing assets include all digital media of a brand: pictures, logos, graphics and illustrations, animations, videos and music, and by extension any materials meant for sales and marketing purposes. (print and web) .
In real life, these assets are collected and stored in digital format. There is usually an original (or master) which is high definition and is the benchmark of quality. The various formats serving diverse marketing channels (TV, print, POS, web, mobile, etc.) are the true marketing digital heritage, in full respect of the creative convergence imposed by the brand.
Marketing Asset Management (MAM) is based on a software suite dedicated to manage, control, monitor and distribute brand assets, marketing materials, sales tools and creative materials. POS (Publicity on point of sales) is one of the marketing asset.
Creative convergence, creative identity, graphic guidelines.
Those terms refer at different levels to efforts made by a brand to develop value and innovative communication tools in order to beat the competition.
The graphical identity provides instantaneous recognition to a brand, a project or a company. Such a graphical identity is also required in web sites.
Graphic guidelines or graphic standards is a work document which holds the basic rules and principles for using the library of visuals which build the graphic identity of a project, a brand or a company. The objective of such a document is to give graphic coherence to the different versions across the media formats.
Extended organization, ecosystem
For over two centuries, the role model of an organization is the one which integrates all the processes within the company (design, production, distribution, etc.) . For the past few years, there is a shift of the enterprise paradigm from a vertical model into externalized of functions which don’t belong to the core business of the company.
Extended enterprise can be defined as a set of enterprises working for the same customers under the leadership of one unique strategic head whose duty is to keep a coherent whole. Such an enterprise is called the “leader”.
The notion of business ecosystem is a concept born from a strategic analysis of enterprises. Getting his inspiration from the notion of ecological ecosystem defined by Tansley in 1935 as “ a system of interactions between population of different living species in the same site and also between those populations and the physical environment”, James Moore will work on such a concept in the middle of the ‘90s. Business ecosystem can therefore explain the multiple connexions/links an enterprise can maintain between different partners, building a community of common strategic destiny.
Networth Platform, collaborative solution suite, collaborative platform
New services on internet can maximise creativity and efficiency for a group of people working on the same project even if they are not in the same time zone or geographical region.
A collaborative platform is a set of virtual tools made available through the web and are being used from different locations in order to achieve a project or complete a campaign.
When those tools are applied to operational marketing, these concepts have very down to earth applications especially when applied to a multi channel marketing strategy.
In a seamless way 24h a day and 7 days a week, such a powerful collaborative marketing software suite provides efficient and operational assistance in an international environment, in order to guarantee coherence and respect of the graphic guidelines in every single channel.
Media bank, crossmedia bank
Managing digital resources encompasses feeding, annotating, filing, storing and searching for the digital data such as fixed digital images (illustrations, photos, etc.) or animated images (video, animations, etc.), recordings (music, speeches, etc.) and other multimedia documents.
The media bank refers to the technical module which hosts the digital data and is accessible via a secured web interface.
Formatting, Technical standards (magazine, press)
For each paper advertisement for the press (magazine, newspaper), you need to create a new format adapted to the technical requirements of the magazine or the newspaper. These data are stored in technical files which are available to the agencies or their announcers.
Formatting describes the step for adpating the right format to the right material. This step is automated by Networth software.
Hosting, saving, maintenance
Hosting refers to a service for renting some space in a server to host a web site.
Such a service normally guarantees saving and archiving your data on a daily basis and regular maintainance in order to provide a non stop 24h service around the year.
Networth is a Software as a service (Saas) who proposes such a hosting facility in order to leverage company resources (technical and labor related) with guarantee for quality.
Processes, operational marketing processes, workflow
A process encompasses a set of activities organized along the time and reaches a defined and measurable goal.
Processes give a global business-oriented vision instead of a vertical vision which is more linked to a function. A global vision is the customer’s vision.
Workflow designates a flow of work / operations to implement in order to achieve a set of tasks or activities belonging to a same process. A workflow management tool can model and automate information streams of an enterprise. For example, a workflow tool can track a document by identifying the different project team players, the actions to be undertaken and the deadlines to respect.
ERP (Enterprise Resource Planning), SAP
Designates an application which integrates the main functional components of an enterprise : production, sales, marketing, logistics, Human Resources, accounting, controlling, payroll.
In such an unified platform, users from different departments of the organization can work in a same and unique environment and tap into the same single data base in order to avoid redundancy and can optimize processing time.
SAP, a german company, is the world leader for ERP.
Return on investment (ROI)
It is a measure of economic performance which can evaluate the efficiency of an investment or compare this investment with others.
The result can be a percentage:
ROI=(Gain generated by the investment-Investment cost)/(Investment cost)
Time to Market (TTM)
An anglo-saxon expression to designate the time needed to go from the design, development of a project or product until the market launch.
With a reduced life cycle for products nowadays, it is a strategic rzquirement for a brand or a company to come to market as fast as possible in order to improve his profit margin and beat the competition.
Video streaming refers to thepossibility to view a portion of video directly from the web site without downloading the entire file to your local hard disk.