Marketing Asset Management enables decision maker to have a global view of company’s marketing assets.
Networth provides brands with solutions to ensure:
This issue is even more important when fragmented digital channels require adequate marketing messages according to each device (smartphones and tablets).
Networth can provide a global solution of MARKETING ASSET MANAGEMENT.
Enhancing Customer Relationship requires to understand customers cultural needs. Networth provides a powerful tool to adapt simultaneously the cultural specifics and the translation of the message.
It is a required step which is often overlooked because it is difficult to optimize the process in an international environment.
This is why Networth can help you optimize the local adaptation and translation, and validation by :
The main benefits would be :
An original text is automatically fragmented into units called « segments ». During a translation of the text in different localized versions, every segment source is linked to a local adaptation (language/country) which is stored in a data base.
Therefore during the following translation session, each segment of the new message will be automatically analyzed and compared to the pre-registered translated segments if they exist. The segments which will correspond 100% will be replaced in the new text by translations stored in the memory.
The translator who is in charge of the translation can check the proposed translation and decide to accept or modify it. He can go on the next job more quickly.
In addition to have a consistent quality translation across different documents, it turns out to be a real cost savings as well.
We can use your creative agencies image files in order to automate the resizing of the image.
Whether you are a creative studio or an advertiser, real time and cost savings will rapidly convince you to change your work habits.
Every day Brands would design with their creative agencies attractive related PR News (newsletter, events, etc.), to seduce (advertising video, making off, etc.), to inform (product sheet, price comparison, etc.), to demo (video demo, instructions, etc.). But unfortunately, those content would very often stay idle or are only used in a one-time marketing Push action for a promotion or campaign. This is costly and unproductive.
Networth enables brands around the world to “re use” or “rebounce” on those new environments of customers contact points offered by smartphones or tablets, such as QR code recognition, image or music, in order to develop a continuous stream of customers contact points for “responsive marketing”.
Since marketing is not only digital, Networth has its methods and solutions to all aspects of the multi-channel marketing.
Thanks to dashboards customized to your activity, your distribution, your digital strategy, your global coverage, the organization of your brand, of your lines of products and services, it is easier to measure global performance of your department/company wide actions.
Data processing is done by powerful computers that process the detailed information contained in our databases to give you access to innovative and customized dashboards. Any manager, in charge of a brand, of a department or a sector, can access such dashboards from their smartphones or tablets.
Networth can provide you with such a decision making tool in order to help you to foresee your future actions, measure and correct the current ones, if necessary, or analyze the finished ones.