As a result of several years of R&D, Networth Platform presents a set of collaborative solutions available through a 24h web access interface. These applications will allow a better coordination between marketing teams based at the headquarters and those based in their subsidiaries, as well as their associated partners : distributors, agencies, service providers such as translators, printing houses, etc.
One main objective is to share contents and other marketing assets in order to « localize » and « adapt » them to local markets. Networth Platform allows you to:
It is the role of Marketing Asset Management.
In order to avoid those errors, the marketing department needs to optimize exchanges between the headquarters, the Design shops and operational subsidiaries as well as translators / partners.
This is the role of localization tools such as Memory of translation and Management of content localization workflows.
However, control and tracking of the creative part is complicated and time consuming because it requires lots of emailing back and forth and put delays on execution.
In order to prevent those delays, companies need to deploy tremendous efforts to mobilize every one to converge into maintaining quality control of the brand image.
This is the role of our tools such as Memory Translator and Dynamic chart generator.
But when the number of campaigns increase and their deployment globally intensify, it becomes more and more complicated to control the process manually.
In order to simplify the process, collaborative marketing tools can be the answer for managing efficiently diversity in such a marketing ecosystem. Such a collaborative marketing tool will scale down overall costs and fine tune the processes. Dynamic interactive dash boards provide decision makers with a global view of the activities from the headquarter as well as from a local office.
When better controlled, the usual time allocated for translation, execution and validation campaigns is drastically reduced. Efficient optimization of all the marketing process will generally end up with time reduction of administrative tasks, better management and follow up of the exchanges.
This is the role of the productivity tools such as Memory translator, Workflow process localizer or dynamic chart generator.
Besides a direct action on setting up marketing budget, a thorough analysis of any marketing action ROI will enable the decision maker to optimize future budgets upon objective criteria and historical statistics. Decision maker, whether in headquarters or in subsidiaries, can go through concise and summary dashboards before making the right investments.
This is the role of statistical analysis tools, which can reduce translation time and cost with the Memory translator or the Dynamic chart generator.